At Goodberry’s, our mission is simple - to serve joy every day.

Our story

It all started in 1988, right here in Raleigh, North Carolina, with a desire to create the finest frozen dessert available anywhere in the world. You see, at that time, the frozen dessert landscape in America was bleak. The advent of industrialized food production and advances in the chemistry of food science, such as high fructose corn syrup, had fundamentally changed the way frozen dessert recipes were formulated. Over the prior 30 years, ice creams, frozen yogurts and frozen custards had been manufactured with more and more chemical fillers, stabilizers, and flavorings. Producers were making the cheapest recipe, in the highest volume, that had the longest shelf life, and could be sold at the biggest markup – all at the expense of quality. That didn’t sit well with us, and consumers had begun taking notice too. There was a void in the market for a genuinely wholesome, high-quality product.

Goodberry’s set out to create a recipe that would harken back to a time, 50 years prior, when ice cream was made freshly, with honest ingredients, right at the creamery. Our philosophy was that sometimes what you leave out is as important as what you put in, and we decided to leave out all the artificial and chemical ingredients. We would use fresh milk, fresh cream, eggs, honey, pure cane sugar, and only natural flavorings to make our frozen custard. To keep it rich and creamy, we wouldn’t whip it all up with air during the freezing process. We would make it every hour to ensure optimal freshness and flavor. The focus of our toppings would be rich chocolates, freshly roasted nuts, and the highest quality fruits. And we would serve everything with a smile (sometimes even upside down!) at a neighborhood creamery.

Goodberry's famous Carolina Concrete is so thick and rich, it's served upside down.
Guests gather in the courtyard on a sunny day at first Goodberry's, which opened September 1988 at the corner of Spring Forest Road and Atlantic Avenue in Raleigh

Our stores

Our first creamery opened in September of 1988, at the corner of Spring Forest Road and Atlantic Avenue in Raleigh. A second location followed shortly after on Kildaire Farm Road in Cary. At the time, we were introducing frozen custard to the southeastern United States. As a result, not too many people knew what frozen custard was. Fortunately, they knew they liked what they were tasting and decided to come back. We now have nine locations in the Triangle Area, and even two in Australia.

Since we first opened, we’ve endeavored to serve the finest quality, all-natural frozen custard you can find anywhere in the world, all while offering exceptional customer service and a place with a warm and welcoming neighborhood atmosphere. In other words, we hope to be your neighborhood creamery – a gathering place where meaningful connections and memorable moments are fostered through the simple goodness of Goodberry’s Frozen Custard.

Our secret

Freshness is the cornerstone of all we do, and it starts with our signature all-natural frozen custard mix. Because we’re so dedicated to making the unique Goodberry’s Frozen Custard formulation in the freshest way possible, we did something almost unheard of – we built our very own craft dairy plant from the ground up!

At this state-of-the-art facility, we use our unique process to combine fresh North Carolina milk and fresh North Carolina cream (delivered by the tanker truck load) with pure cane sugar, real honey and eggs to carefully create our mix – all in a way that’s just not possible at larger dairies. Best of all, that creamy goodness in the scoop you’re enjoying truly goes from the North Carolina farm to you in a matter of days.

In stark contrast to other frozen custard and ice cream retailers, you won’t find any chemical fillers, corn syrup, whey, guar gum, cellulose gum, carrageenan, mono & diglycerides, or other artificial ingredients in our recipe.

Goodberry's state-of-the-art craft dairy